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| Metric | Supplier Performance | Industry Benchmark | Exceeds Benchmark |
|---|---|---|---|
| Viewability Rate | 95% | 80% | Yes |
| Click-Through Rate (CTR) | 6% | 2.5% | Yes |
| Conversion Rate | 4% | 1.5% | Yes |
| Ad Completion Rate | 89% | 70% | Yes |
| Average View Duration | 30 seconds | 15 seconds | Yes |